One of the many reasons why communications experts are needed by today’s organizations is that employees, managers and CEOs are busy doing their own job. They are busy doing the technical things. They are busy managing people and they are busy running the company. They are so busy with their individual or group tasks that they need someone like communications experts to connect them to one another and to connect what they are doing to the outside environment. They need people to tell the external environment the kind of products they are developing and the ideas they are coming up with. Organizations need to inform the world. Organizations are busy with their operations and they need to connect with the ones whom they are working hard for. This is why organizations need communications experts like us.
There are a lot opportunities out there to communicate and connect with the organization’s stakeholders. With New Social Media around, we are provided with tools which if maximized can be really helpful to our brands. Maximizing does not mean using all of these social media. One should always remember the audience, the purpose and the possible effects before deciding on the type of NSM is to use. Maximizing means exploring every possible feature of the appropriate tools/ social media to reach these stakeholders. It also implies combining these modern tools with the traditional ones whenever necessary. We should not also forget the purpose of this new kind of tool which is to engage people and be engaged as well. As we apply what we have learned about new social media and organizations, we should not forget the values and the lessons that were taught by the case studies, by our professor, by this blogging activity and by our class interactions. We should not forget because next year, we might be needing them already. The tools today might be different and these will surely keep on evolving but the same ethical principles still apply. DON’T LIE, BE TRANSPARENT AND RESPECT OTHERS. Actually, these values are the same values we were taught in kindergarten. These values will guide us not only in our online interactions but in our life’s journey as well.
I believe we’re ready for our first year in the corporate world!